Some of the best career enhancers you can buy.
Why I Go to Conferences
I go for two big reasons:
- Learning from the best. The folks teaching at PASS Summit or SQLBits aren’t reading from slides. They’re the ones writing the scripts, blog posts, and tools we all use such as the First Responder Kit, Ola Hallengren’s maintenance solution, and countless others. You get to learn how the creators think.
- Community. I’ve built friendships at these events that turned into collaboration, mentorship, and yes, a few “help me right now” text messages at midnight. You can’t get that on YouTube.
A few favorite memories:
- Watching Brent Ozar and Pinal Dave tag team with Pinal asking questions the audience should be asking.
- That time Kalen Delaney saw ‘Kevin3NF’ on my badge and said “I know you!” (We had never met offline)
- Late-night lounge war story sessions with strangers who became friends over adult beverages.
- Game night at PASS Summit
This year, I’ll be at PASS Data Community Summit in Seattle and next year SQLBits in Wales). If you’re attending, come say hi! I’ll be the over-caffeinated guy in a mountain-bike shirt talking about index maintenance.
A sample of conferences, most certainly not all inclusive of every event:
If You’re on the Fence
Here’s how to make a conference worth it:
- Plan ahead. Pick sessions that fill your knowledge gaps, not just what sounds cool.
- Talk to people. Even if you’re introverted, one hallway conversation might change your career.
- Bring something back. Document 3–5 takeaways to justify the trip (and remind your boss why it’s valuable).
If travel isn’t in the cards, start small: attend a local Data Saturday or User Group meeting. The ROI is incredible.

